In this exclusive interview, Frances Leary, international speaker, author, trainer, and folkloric educator, joins Shadeed Eleazer on Conversational Currency to unpack the real reason social media campaigns succeed or fail. With a master’s degree in folklore and a career spent inspiring audiences across continents, Frances reveals how cultural storytelling, core values, and authenticity form the backbone of meaningful communication.

This episode provides practical tools for authors, consultants, and entrepreneurs who want to future-proof their brand by leading with values and crafting campaigns that transform prospects into lifelong fans.

What You’ll Learn in This Episode

Why authenticity is the most valuable element in your social media messaging

How to infuse your brand’s core values into every campaign

The difference between personal and private accounts—and why it matters

Why so many social campaigns fail, and the mindset shift that turns failure into success

How Frances’ folkloric approach can reshape education, business, and brand growth

Links & Resources

🔗 Learn more about Frances Leary: www.francesleary.com
🔗 Explore the work of Eileen Head (Enneagram & relationships): www.eileenhead.com
📘 Access Shadeed’s Digital Asset Action Plan: https://digitalassetplan.com

Final Call-to-Action

If this episode resonated with you:
⭐️ Leave a 5-star rating and review on Apple Podcasts
📤 Share this episode with a consultant, author, or coach ready to scale their voice
🔔 Subscribe for weekly insights on turning your reputation into revenue

About the Podcast: Conversational Currency

Conversational Currency is the fastest-growing playbook for building reputation, authority, and legacy in a digital economy powered by AI. Hosted by licensing strategist Shadeed Eleazer, each episode helps experts, authors, and consultants turn their voice into value and their content into capital. From IP strategy to digital influence, this podcast teaches you how to turn your reputation into revenue.

Each episode delivers practical frameworks, thought-provoking insights, and real-world examples of how communication, visibility, and intellectual property converge to build long-term leverage.

Call to Action

If this episode resonated with you, be sure to:

Leave a ⭐️⭐️⭐️⭐️⭐️ rating and review on Apple Podcasts

Share this episode with a creator, coach, or consultant ready to scale their voice

Subscribe for weekly episodes on how to turn your reputation into revenue