From testing markets with a simple Google ads landing page to scaling a multi-million dollar education business, John Rood has learned what it takes to build, exit, and start again. In this episode, John shares the lessons that shaped his journey: the importance of hiring specialists at the right time, why EOS was transformational for scaling, and how "feedback is a gift" became one of his guiding philosophies.

We also get into life after exit, what it looks like to find meaning beyond money, and John's latest chapter as founder of Perceptual where he helps enterprises adopt AI safely and responsibly. Whether you are a founder, an executive, or someone simply curious about what is next in your career, this conversation is packed with practical insights and real-world stories you can act on tomorrow.

Inside the episode

• How John tested new markets with Google ads before making big bets

• Lessons in hiring: specialists vs. generalists, and convincing talent to join a smaller business

• Implementing EOS and why "following the recipe" matters

• Research and discovery, from validating product markets to interviewing 70 founders

• Why "feedback is a gift" and how to give it effectively

• The role of peer groups like EO and YPO in accelerating growth

• Finding purpose and passion after an exit, the "pocket knife" principle

• Guardrails for AI, how enterprises can adopt AI without being paralyzed by fear

Mentioned in this episode

• EOS / Traction - https://www.eosworldwide.com/?podconvergence

• Beyond the Exit by John Rood - https://www.amazon.com/Beyond-Exit-Successful-Entrepreneurs-Their/dp/B0DRCWS3P6/?podconvergence

• Entrepreneurs' Organization (EO) - https://eonetwork.org/?podconvergence

• YPO - http://ypo.org/?podconvergence

• Perceptual - https://proceptual.com/about/?podconvergence

• John's LinkedIn - https://www.linkedin.com/in/johnrood1?podconvergence

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