Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Breakthrough Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breakthrough Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

241. Is SEO Dead? Modern Contractor Marketing Tips - Phil Risher

52:30
 
Share
 

Manage episode 513693670 series 3402606
Content provided by Breakthrough Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breakthrough Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Roofers! Don’t leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25

Take our 5 minute quiz and get your free personalized Contractor Growth Scorecard today: https://trybta.com/DL241

To learn more about Breakthrough Academy, click here: https://trybta.com/EP241

In a world where everyone turns to AI to ask questions, how do you make sure YOU show up as the answer? In today’s episode, Phil Risher reveals the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.

---

There’s no question that AI is changing the way people ask questions online.

So, how do you make sure YOU show up as the answer?

In today’s episode, we’re revealing the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.

Contractor Marketing expert Phil Risher is a long-time SEO strategist that has been on the front lines as AI has changed the game for contractors and home service businesses.

Our conversation covers:

  • The difference between SEO, GEO and AEO and where you should invest your marketing efforts right now
  • How Large Language Models actually decide which brands to recommend
  • 4 personalized videos you can make in the next 10 minutes that will increase your conversion rate by 20%.

This is a mandatory listen for contractors in every industry.

00:00-Intro

02:07-About Phil and Phlash Consulting

05:29-How is AI disrupting customer search? SEO vs. GEO vs. AEO

12:49-Is SEO still worth doing?

16:10-Becoming a content authority

29:21-How important is a "face of the brand?"

32:41-4 personalized videos for your drip sequence

38:44-Use cases for AI chat bots & automation for speed to lead

41:45-Use cases for self service tools

46:14-How to stay up-to-date on AI without getting overwhelmed

49:58-Connect with Phil

  continue reading

252 episodes

Artwork
iconShare
 
Manage episode 513693670 series 3402606
Content provided by Breakthrough Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breakthrough Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Roofers! Don’t leave 2026 to chance! Use the shoulder season to plan for higher profit and steady cash flow. On November 4, join us for a web class to get the proven annual planning and cash flow framework top roofers use. Register now here: https://trybta.com/CE-GRO-NOV25

Take our 5 minute quiz and get your free personalized Contractor Growth Scorecard today: https://trybta.com/DL241

To learn more about Breakthrough Academy, click here: https://trybta.com/EP241

In a world where everyone turns to AI to ask questions, how do you make sure YOU show up as the answer? In today’s episode, Phil Risher reveals the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.

---

There’s no question that AI is changing the way people ask questions online.

So, how do you make sure YOU show up as the answer?

In today’s episode, we’re revealing the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.

Contractor Marketing expert Phil Risher is a long-time SEO strategist that has been on the front lines as AI has changed the game for contractors and home service businesses.

Our conversation covers:

  • The difference between SEO, GEO and AEO and where you should invest your marketing efforts right now
  • How Large Language Models actually decide which brands to recommend
  • 4 personalized videos you can make in the next 10 minutes that will increase your conversion rate by 20%.

This is a mandatory listen for contractors in every industry.

00:00-Intro

02:07-About Phil and Phlash Consulting

05:29-How is AI disrupting customer search? SEO vs. GEO vs. AEO

12:49-Is SEO still worth doing?

16:10-Becoming a content authority

29:21-How important is a "face of the brand?"

32:41-4 personalized videos for your drip sequence

38:44-Use cases for AI chat bots & automation for speed to lead

41:45-Use cases for self service tools

46:14-How to stay up-to-date on AI without getting overwhelmed

49:58-Connect with Phil

  continue reading

252 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play