How podcasting reshapes journalism through multilingual co-productions and academic collaboration.

Marta Perrotta, Associate Professor at Roma Tre University and director of Roma Tre Radio, shares how podcasting is reshaping journalism, education, and cross-cultural storytelling. From her leadership in the WePod project—a European Commission-funded initiative producing multilingual investigative podcasts—to her academic work exploring podcasting’s journalistic potential, Marta offers deep insight into the power of sound media. She also highlights her recent podcast uncovering the forgotten stories of trailblazing women in Italian radio, and reflects on how podcasting can bridge trust gaps, engage young audiences, and challenge traditional media structures.

Episode Links:

• Marta Perrotta | LinkedIn
• WePod project
• Podcast in the future of journalism | Roma 3 press
• The Right Kind of Family | WePod - We produce podcasts

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Chapters:

• (00:00) - Introduction
• (03:11) - Teaching at Roma Tre
• (04:48) - Podcasting vs. Radio in Higher Ed
• (07:23) - Cross-Border European Co-Productions
• (14:40) - Behind “The Right Kind of Family” Podcast
• (17:39) - IP Marketplace, Toolbox & Policy Goals
• (20:54) - Ethics in Podcasting
• (23:04) - Multilingual Feeds & Audience Reach
• (26:18) - Evaluating Cross-Cultural Impact
• (27:29) - Women in Radio
• (32:54) - Conclusion