))
11/10/2025 #ContentChat: Cutting Through the AI Noise
Manage episode 518970131 series 3698309
Content provided by Erika Heald. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erika Heald or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this edition of #ContentChat, host Erika Heald is joined by Maureen Jann to discuss how content marketers can create trusted, human-centered content in an AI-saturated landscape. They explore how to differentiate your brand through empathy, transparency, and audience-first strategies while still benefiting from AI tools.
Key conversation highlights:
- 01:50 Using AI for Supporting an Authentic Brand Voice
- 03:41 The Problem with Generic AI Content
- 05:00 How AI Can Support Authentic Thought Leadership
- 06:45 Erosion of Trust & Content Transparency
- 07:30 How to Leverage AI (with Human Input)
- 08:54 Synthesizing Insights: Human + AI Collaboration
- 10:00 Custom GPTs and Content Consistency
- 13:02 Strategic Value vs. Gatekeeping in Content Teams
- 14:32 8 Human-First Content Types to Focus On
- 16:05 1) First-Party Research & Gap Reports
- 18:26 2) Real Customer and Employee Stories
- 20:00 3) Turning Best Practices into Scalable Content
- 21:20 4) Frameworks and Process Playbooks
- 27:38 5) Embracing Mistakes and "Lessons Learned" Content
- 29:39 6) Leveraging Community & Advisory Boards
- 38:28 7) Partnership/Ecosystem Content & Unique Collaborations
- 43:14 8) Interactive Content: Tools, Calculators, & Engagement
- 46:37 AI as Support, Human Content as Differentiator
- 48:30 Focusing on Proprietary, Unique Content
4 episodes
Share
