Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Joe Pulizzi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Rise of the Fakes (517)

5:11
 
Share
 

Manage episode 513349954 series 3446761
Content provided by Joe Pulizzi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Joe Pulizzi is back from London—and he's got a story that will change how you think about the future of creation.

After traveling overseas (yes, to watch the Browns lose again), Joe and his wife attended ABBA Voyage, a virtual concert where lifelike digital avatars of the legendary band perform with a live orchestra. The experience was so real, so emotional, that it sparked a powerful realization: the line between real and fake content has officially disappeared.

In this episode, Joe explores:

  • Why audiences no longer care whether content is created by humans or machines

  • How ABBA Voyage and new AI tools from Meta and OpenAI point to a future where creators can "live forever" through data and digital models

  • The profound opportunity this new world presents for independent creators

Joe argues that while AI-generated "fakes" are on the rise, nothing can replace a real human who takes ownership of their work, their audience, and their meaning.

This episode connects deeply to the message behind Burn the Playbook: In a world where everything is automated, authentic ownership is your unfair advantage.

Listen in and ask yourself: Would you rather connect with the reals… or are you ready to embrace the fakes?

👉 Get my new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

Subscribe to Content Inc. here - https://www.contentinc.io/

  continue reading

534 episodes

Artwork
iconShare
 
Manage episode 513349954 series 3446761
Content provided by Joe Pulizzi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Joe Pulizzi is back from London—and he's got a story that will change how you think about the future of creation.

After traveling overseas (yes, to watch the Browns lose again), Joe and his wife attended ABBA Voyage, a virtual concert where lifelike digital avatars of the legendary band perform with a live orchestra. The experience was so real, so emotional, that it sparked a powerful realization: the line between real and fake content has officially disappeared.

In this episode, Joe explores:

  • Why audiences no longer care whether content is created by humans or machines

  • How ABBA Voyage and new AI tools from Meta and OpenAI point to a future where creators can "live forever" through data and digital models

  • The profound opportunity this new world presents for independent creators

Joe argues that while AI-generated "fakes" are on the rise, nothing can replace a real human who takes ownership of their work, their audience, and their meaning.

This episode connects deeply to the message behind Burn the Playbook: In a world where everything is automated, authentic ownership is your unfair advantage.

Listen in and ask yourself: Would you rather connect with the reals… or are you ready to embrace the fakes?

👉 Get my new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

Subscribe to Content Inc. here - https://www.contentinc.io/

  continue reading

534 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play