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The Optimal In-House Team Structure

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Manage episode 416025657 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Show Notes:

  • 0:24: Exploring the optional internal team structure for content marketing
  • 1:18: Why in-house Content Marketing Managers are the most effective
  • 2:59: The role of SEO Managers in driving success (ideally)
  • 4:03: The pitfalls of outsourcing and its impact on quality and bandwidth
  • 5:19: The importance of consistency in brand voice and tone with freelancers
  • 6:50: Ross’ perfect in-house team structure
  • 9:02: The pros and cons of Founder/CEO involvement
  • 11:58: How to navigate the challenges of in-house SEO management
  • 13:35: Closing insights

Show Links

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

  continue reading

107 episodes

Artwork
iconShare
 
Manage episode 416025657 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Show Notes:

  • 0:24: Exploring the optional internal team structure for content marketing
  • 1:18: Why in-house Content Marketing Managers are the most effective
  • 2:59: The role of SEO Managers in driving success (ideally)
  • 4:03: The pitfalls of outsourcing and its impact on quality and bandwidth
  • 5:19: The importance of consistency in brand voice and tone with freelancers
  • 6:50: Ross’ perfect in-house team structure
  • 9:02: The pros and cons of Founder/CEO involvement
  • 11:58: How to navigate the challenges of in-house SEO management
  • 13:35: Closing insights

Show Links

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

  continue reading

107 episodes

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