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The 2023 Content Marketing Trends Report w/ Bernard Huang
Manage episode 357146553 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Show Notes:
- 1:33: Currently, those that *don't* use AI report higher performance on average. That said, company usage has gone up 12% this year.
- 6:45: How AI is changing content optimization and SERPs over time.
- 16:00: The future of Google’s Helpful Content update.
- 23:23: Businesses that incorporate link building into their strategy report a 45% higher success rate than those that don't.
- 29:09: The average content design investment is 1-10%. That said, those who allocate 10-50% of their budget to content design report better results on average.
- 34:00: Only 36.1% of businesses report creating interactive content as part of their content strategy, and only 5.3% report using video. The pros and cons of different content medium investments.
- 38:28: How to best use video strategically in your content strategy (B2B vs. B2C).
- 45:24: 64% of B2B businesses currently execute link building in their content marketing efforts versus 36% in B2C. AI tool usage is more prevalent in B2B, where 62% report planning to use the tools with only 38% in B2C.
- 49:55: Shockingly, most report that their content budgets will *not* go down in 2023, with over half reporting an increase.
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
105 episodes
The 2023 Content Marketing Trends Report w/ Bernard Huang
Content and Conversation: Organic Growth Insights from Siege Media
Share
Manage episode 357146553 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Show Notes:
- 1:33: Currently, those that *don't* use AI report higher performance on average. That said, company usage has gone up 12% this year.
- 6:45: How AI is changing content optimization and SERPs over time.
- 16:00: The future of Google’s Helpful Content update.
- 23:23: Businesses that incorporate link building into their strategy report a 45% higher success rate than those that don't.
- 29:09: The average content design investment is 1-10%. That said, those who allocate 10-50% of their budget to content design report better results on average.
- 34:00: Only 36.1% of businesses report creating interactive content as part of their content strategy, and only 5.3% report using video. The pros and cons of different content medium investments.
- 38:28: How to best use video strategically in your content strategy (B2B vs. B2C).
- 45:24: 64% of B2B businesses currently execute link building in their content marketing efforts versus 36% in B2C. AI tool usage is more prevalent in B2B, where 62% report planning to use the tools with only 38% in B2C.
- 49:55: Shockingly, most report that their content budgets will *not* go down in 2023, with over half reporting an increase.
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
105 episodes
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Similar to Content and Conversation: Organic Growth Insights from Siege Media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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