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Recession-Proof Content Marketing w/ Bernard Huang

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Manage episode 362240474 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Show Notes:

  • 00:07: Welcome, Bernard Huang, Co-founder of Clearscope
  • 00:30: How to recession-proof content marketing
  • 5:05: Why exploring bottom-funnel topics are key
  • 7:32: Attributing content to revenue, lead generation
  • 11:57: Update content more
  • 14:41: Repurpose content more
  • 18:09: Using keyword rankings to prove success
  • 19:05: Search demand’s decline and ChatGPT
  • 22:36: The revolution of language models and unique data
  • 30:10: Final tips, tactics, and tricks for recession-proof content marketing

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

  continue reading

105 episodes

Artwork
iconShare
 
Manage episode 362240474 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Show Notes:

  • 00:07: Welcome, Bernard Huang, Co-founder of Clearscope
  • 00:30: How to recession-proof content marketing
  • 5:05: Why exploring bottom-funnel topics are key
  • 7:32: Attributing content to revenue, lead generation
  • 11:57: Update content more
  • 14:41: Repurpose content more
  • 18:09: Using keyword rankings to prove success
  • 19:05: Search demand’s decline and ChatGPT
  • 22:36: The revolution of language models and unique data
  • 30:10: Final tips, tactics, and tricks for recession-proof content marketing

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

  continue reading

105 episodes

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