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Recession-Proof Content Marketing w/ Bernard Huang
Manage episode 362240474 series 3044679
Show Notes:
- 00:07: Welcome, Bernard Huang, Co-founder of Clearscope
- 00:30: How to recession-proof content marketing
- 5:05: Why exploring bottom-funnel topics are key
- 7:32: Attributing content to revenue, lead generation
- 11:57: Update content more
- 14:41: Repurpose content more
- 18:09: Using keyword rankings to prove success
- 19:05: Search demand’s decline and ChatGPT
- 22:36: The revolution of language models and unique data
- 30:10: Final tips, tactics, and tricks for recession-proof content marketing
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
105 episodes
Recession-Proof Content Marketing w/ Bernard Huang
Content and Conversation: Organic Growth Insights from Siege Media
Manage episode 362240474 series 3044679
Show Notes:
- 00:07: Welcome, Bernard Huang, Co-founder of Clearscope
- 00:30: How to recession-proof content marketing
- 5:05: Why exploring bottom-funnel topics are key
- 7:32: Attributing content to revenue, lead generation
- 11:57: Update content more
- 14:41: Repurpose content more
- 18:09: Using keyword rankings to prove success
- 19:05: Search demand’s decline and ChatGPT
- 22:36: The revolution of language models and unique data
- 30:10: Final tips, tactics, and tricks for recession-proof content marketing
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
105 episodes
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