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Programmatic SEO w/ Zapier’s Former Lead SEO

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Manage episode 430410489 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Show Notes:

  • 00:05: Welcome, Matt Bowers, SEO Consultant (Zapier and Zillow Alum)
  • 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
  • 01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful?
  • 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
  • 20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches?
  • 22:44: What does an ideal programmatic deployment strategy look like?
  • 26:34: What are the common mistakes in implementing programmatic?
  • 34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them?
  • 38:14: What are your thoughts on using AI for those pages versus having a human in the loop?
  • 44:30: Can you share any great examples of successful programmatic SEO?
  • 45:39: Final tips, tricks, and insights from Matt Bowers
  • 48:20: How to connect with Matt Bowers

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

  continue reading

105 episodes

Artwork
iconShare
 
Manage episode 430410489 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Show Notes:

  • 00:05: Welcome, Matt Bowers, SEO Consultant (Zapier and Zillow Alum)
  • 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
  • 01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful?
  • 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic?
  • 20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches?
  • 22:44: What does an ideal programmatic deployment strategy look like?
  • 26:34: What are the common mistakes in implementing programmatic?
  • 34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them?
  • 38:14: What are your thoughts on using AI for those pages versus having a human in the loop?
  • 44:30: Can you share any great examples of successful programmatic SEO?
  • 45:39: Final tips, tricks, and insights from Matt Bowers
  • 48:20: How to connect with Matt Bowers

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

  continue reading

105 episodes

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