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What's Up with Comfort Content?

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Manage episode 509122784 series 3598360
Content provided by Made By Things. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Made By Things or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Shelby Hagerdon and Matt Vojacek explore the themes of nostalgia and comfort content in marketing, particularly in the context of the current chaotic world. They discuss how comfort content provides stability and hope, especially during uncertain times. The conversation delves into the rise of nostalgia in media and marketing, the impact of the anxious generation on media consumption, and the importance of brand authenticity and community engagement. They also touch on the challenges brands face in navigating political stances and the expectations of consumers today.

  continue reading

28 episodes

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Manage episode 509122784 series 3598360
Content provided by Made By Things. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Made By Things or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Shelby Hagerdon and Matt Vojacek explore the themes of nostalgia and comfort content in marketing, particularly in the context of the current chaotic world. They discuss how comfort content provides stability and hope, especially during uncertain times. The conversation delves into the rise of nostalgia in media and marketing, the impact of the anxious generation on media consumption, and the importance of brand authenticity and community engagement. They also touch on the challenges brands face in navigating political stances and the expectations of consumers today.

  continue reading

28 episodes

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