First impressions aren’t just important, they’re transformative. In this episode, Kyle King dives into a real-world story from his time as a Sales Manager at Orange Theory Fitness, where a simple, intentional process helped the studio generate $18,000 in just seven days.

Kyle breaks down the power of the intro session, the step-by-step process that moves prospects from curiosity to commitment, and the psychology behind choice architecture, designing decisions so that “yes” becomes the natural next step. From preparation and engagement to personalizing experiences and building momentum, this episode is packed with actionable strategies that apply far beyond fitness studios.

Whether you’re in sales, fundraising, client onboarding, or leadership, you’ll walk away with insights on how to create seamless, confidence-building experiences that drive results and leave lasting impressions.