Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Consulting Leaders, we sit down with Mike Moore, host of The Health/Tech Edge Podcast and VP of Partnerships and Growth at Productive Edge. With more than three decades in tech and years of podcasting under his belt, Mike brings practical insight into how to turn a company podcast into a high-impact content engine for awareness, education, and growth in B2B healthcare.

Mike shares his journey from launching a podcast for a niche marketing tech firm back in 2014 to running a healthcare-focused show today that leverages AI and thought leadership. He breaks down the business logic behind podcasting, his in-house production workflow, and why he believes podcasting today is as essential as blogging once was. If you're building a B2B brand or looking for ways to showcase expertise, this episode is a goldmine of tactical insights and strategic perspective.

Whether you're leading marketing at a tech company or considering launching your own podcast, Mike offers a playbook for sustainable content creation, guest strategy, and long-term brand building.

What You’ll Learn in This Episode:

• Why Mike treats podcasting like the modern blog and why every company should consider it.
• The tactical breakdown of running a podcast entirely in-house using tools like Restream and Opus Clip.
• How to turn client conversations into endless podcast content ideas.
• Why consistency matters more than vanity metrics—and how to stick with it.
• The role of short-form content in driving visibility on platforms like YouTube and TikTok.

[00:00] Mike’s podcasting journey: from 2014 to The HealthTech Edge

[02:53] The business case: awareness, trust, and long-game sales support

[04:50] Why podcasting still wins in 2025 over blogs and whitepapers

[07:33] In-house production: tools, workflow, and how to keep it simple

[14:06] Indirect ROI and “teach, don’t sell” philosophy

[19:31] Guest strategy: balancing clients, staff, and industry leaders

[27:24] Staying consistent and creating real value for your audience

[39:01] 30,000 YouTube Shorts views in 30 days—why short-form works

Follow Mike Moore:

• LinkedIn: https://www.linkedin.com/in/micmoor/
• Productive Edge: https://www.linkedin.com/company/productive-edge-llc-/

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/