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Pete is the founder of B2B Clarity, a coaching and advisory firm for technical founders turned CEOs. His work centers on a practical chain reaction: clarity uncovers meaning, meaning sparks purpose, and purpose drives action across leadership, team, and market.

Before advising, Pete led marketing and content at growth-stage and enterprise tech firms. Highlights include reducing content costs 70% while helping Code42 grow revenue from ~$100M to $117M, leading GTM for Seagate’s Barracuda ES to $140M in its first full fiscal year, and guiding messaging through launches, acquisitions, and rebrands.

Today, Pete brings that operating discipline to founders who “built the product, then became the CEO.” His approach helps them steady the business, simplify decisions, and communicate a true story that attracts customers, talent, and momentum.

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Proposed Interview Structure:

1. What brought you from engineering and product marketing into coaching “accidental CEOs,” and what problem did you see often enough that you decided to build B2B Clarity around it?

2. Many consultants and founders hit a point where growth becomes chaotic or stalls. In your experience, what’s usually at the root of that, and how do you help leaders find clarity in the middle of it?

3. Who is the “right fit” accidental CEO for your work today (stage, ACV, team size)?

4. How do clients typically find you, and what’s worked best to attract new business that consultants listening could learn from?

5. Consulting and advisory deals often have long sales cycles. What’s your standard path from first conversation to signed engagement, and which proof points (wins, frameworks, artifacts) move buy-in fastest?

6. Once engaged, how do you operationalize CMP framework so it sticks? What cadence, dashboards, or rituals help leadership teams keep progress visible and sustainable?

7. Where do you find yourself most stuck right now as a consultant, whether in scaling your impact, marketing your message, or managing your own growth?

8. Looking ahead, where do you see the biggest opportunity for consultants and business leaders to grow, especially as clarity and human leadership become competitive advantages?

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Know more about Pete Steege

Website Link: https://www.b2b-clarity.com/

Connect with Pete Steege

LinkedIn link: https://www.linkedin.com/in/petesteege/

Email: [email protected]

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