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Joel is the Founder of Schwan Stratifyr, where he builds simple, durable systems for hiring, onboarding, offboarding, and contingent workforce governance. His approach replaces jargon and bloated decks with repeatable workflows that shorten time-to-hire and lower hidden costs.

He’s worked hands-on with enterprise programs (Google, Uber, Microsoft) and now brings that rigor to SMBs, connecting strategy to the realities of staffing, coverage, compliance, and capacity. His perspective is calm, data-driven, and relentlessly practical.

Why it matters: consultants are often asked to “clean up” people problems without breaking operations. Joel shows how to diagnose the real constraint (often capacity, not “resistance”), sequence change, and make results stick, without burning out the team.

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Proposed Interview Structure:

1. What pulled you into workforce consulting, was there a moment when you saw “the process is the product” for SMBs?

2. When an owner says “hiring takes too long and onboarding is inconsistent,” how do you diagnose what’s really broken, data, decision-rights, or capacity?

3. Who is your ideal SMB client today (size, hiring velocity, contractor mix), and who usually owns the decision, CEO, Ops, or HR lead?

4. What’s worked best to attract new business, your LinkedIn storytelling, the Stratifyr Report newsletter, or referrals, and what should solo consultants copy from your playbook?

5. For longer cycles (buy-in, procurement, and change fatigue), what proof points or quick wins move deals forward without discounting?

6. Once you’re in, how do you ensure consistency, what cadences, dashboards, or SOPs keep hiring/onboarding and vendor compliance on track?

7. Every consultant hits friction somewhere, where do you find yourself most stuck right now in growing Stratifyr or scaling your impact?

8. Looking 12–24 months out, where are the biggest opportunities, governance for the contingent workforce, AI in recruiting, or better offboarding/knowledge capture?