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808 | AI SEO & GEO Only Work If You Optimize This First (It’s NOT Keywords) | Andrew Holland

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Manage episode 521067898 series 1958773
Content provided by Conquer Local. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Conquer Local or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

🎯What if AI started deciding which businesses get discovered?🎯

In this episode, we sit down with Andrew Holland, Director of SEO and one of the world’s leading voices on Generative Engine Optimization (GEO), to unpack why traditional SEO is collapsing and how local agencies are uniquely positioned to win in the age of AI search.

Learn why keywords are dead, why AI is becoming the real “reader” of your website, and how agencies can rebuild their SEO services around revenue, positioning, and problem-space optimization instead of traffic and blog posts.

In this episode, you'll learn:

The Collapse of Traditional SEO

Keywords Are Dead. Problem Spaces Are the Future.

Why Local Agencies Will Win in AI Search

How to Identify Problem Spaces for Local Businesses

Prompt-Ready Content vs. SEO Content

The New Rules of Authority: Brand, Mentions & Mutual Information

How AI Reads Your Website (and What It Looks For)

Category Entry Points (CEPs)

Key concepts in this episode:

Generative Engine Optimization (GEO)

Future of SEO in AI search

Problem-Space Optimization

Category Entry Points (CEPs)

AI Search Behaviour

Local SEO & Revenue-Driven SEO

Brand Positioning for AI Search

Authority Building (mentions, citations, PR)

Search Without Keywords

AI-First Organic Strategy

Mutual Information Signals

Content Strategy for Agencies

User Intent in AI Search

Collapse of Top-of-Funnel SEO

If you want your agency to survive (and thrive) as AI takes over search… hit play.

-----------------

CONNECT WITH Andrew Holland

🌐 https://www. zoogly.co.uk

💼 https://www.linkedin.com/in/andrew-holland-seo/

-----------------

CONNECT WITH VENDASTA:

📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

🐦 Connect on X: x.com/vendasta

📸 Connect on Instagram: instagram.com/vendasta

Thanks for listening! If you enjoyed this podcast... 💜

Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast...

🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn...

Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Our AI-powered platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey. With proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Our solutions empower partners like digital marketing agencies, franchisors, and MSPs to scale operations seamlessly, optimize campaigns, and drive long-term growth.

Transform Your Agency with Vendasta – Demo Available https://www.vendasta.com/request-demo/

  continue reading

347 episodes

Artwork
iconShare
 
Manage episode 521067898 series 1958773
Content provided by Conquer Local. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Conquer Local or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

🎯What if AI started deciding which businesses get discovered?🎯

In this episode, we sit down with Andrew Holland, Director of SEO and one of the world’s leading voices on Generative Engine Optimization (GEO), to unpack why traditional SEO is collapsing and how local agencies are uniquely positioned to win in the age of AI search.

Learn why keywords are dead, why AI is becoming the real “reader” of your website, and how agencies can rebuild their SEO services around revenue, positioning, and problem-space optimization instead of traffic and blog posts.

In this episode, you'll learn:

The Collapse of Traditional SEO

Keywords Are Dead. Problem Spaces Are the Future.

Why Local Agencies Will Win in AI Search

How to Identify Problem Spaces for Local Businesses

Prompt-Ready Content vs. SEO Content

The New Rules of Authority: Brand, Mentions & Mutual Information

How AI Reads Your Website (and What It Looks For)

Category Entry Points (CEPs)

Key concepts in this episode:

Generative Engine Optimization (GEO)

Future of SEO in AI search

Problem-Space Optimization

Category Entry Points (CEPs)

AI Search Behaviour

Local SEO & Revenue-Driven SEO

Brand Positioning for AI Search

Authority Building (mentions, citations, PR)

Search Without Keywords

AI-First Organic Strategy

Mutual Information Signals

Content Strategy for Agencies

User Intent in AI Search

Collapse of Top-of-Funnel SEO

If you want your agency to survive (and thrive) as AI takes over search… hit play.

-----------------

CONNECT WITH Andrew Holland

🌐 https://www. zoogly.co.uk

💼 https://www.linkedin.com/in/andrew-holland-seo/

-----------------

CONNECT WITH VENDASTA:

📹 Subscribe on YouTube: youtube.com/@Vendasta

💼 Connect on LinkedIn: linkedin.com/company/vendasta

🐦 Connect on X: x.com/vendasta

📸 Connect on Instagram: instagram.com/vendasta

Thanks for listening! If you enjoyed this podcast... 💜

Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast...

🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn...

Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Our AI-powered platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey. With proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Our solutions empower partners like digital marketing agencies, franchisors, and MSPs to scale operations seamlessly, optimize campaigns, and drive long-term growth.

Transform Your Agency with Vendasta – Demo Available https://www.vendasta.com/request-demo/

  continue reading

347 episodes

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