In this episode of RevShow with Rob Botts from Dubb, we sit down with legendary sales coach, best-selling author, and podcast host Andy Paul to talk about the future of B2B selling—and why being more human is the ultimate sales superpower.

Andy has closed nearly a billion dollars in deals, selling on six continents, and coaching thousands of sales professionals worldwide. But his approach is different. While most sales content trains people to “act like a salesperson,” Andy flips the script—he teaches sellers to be more human.

We explore:

💥Why buyers make decisions based on the seller, not the product. The biggest shift sellers must make in the age of AI: Lessons from Andy's best-selling book Sell Without Selling Out

💥How to win more big deals through human-centered selling.

💥What every startup founder and sales leader should know about building trust.

Whether you're a sales rep, founder, or CEO, this conversation will help you improve win rates, create winning buyer experiences, and differentiate yourself in a crowded market.

📚 Learn more about Andy Paul: https://www.andypaul.com 🎧 Listen to Andy’s podcast: Sales Enablement with Andy Paul 📖 Grab the book: Sell Without Selling Out