Welcome back to Season 4 of Connecting with Purpose, where we put the founder first and explore the human behind the business. In this episode, Mark Griffin sits down with Munir Haddad, Founder and CEO of Kiosk, for a grounded and energizing conversation about resilience, people first leadership and what it really means to grow with purpose.

Munir shares three defining magic moments from his life. Coming off the bench to score a golden goal in high school, the humbling experience of becoming a parent and watching his own parents sacrifice for opportunity, and the gut check decision to keep his entire team employed through the pandemic.

Together they reveal the mindset that guides him as a founder and leader. The conversation also dives into Kiosk's unique viewpoint on meaningful growth. As Munir explains, Kiosk has transformed marketing from a cost center into a profit driver by pioneering the Marketing Investment Model. This model brings financial discipline and strategic clarity to marketing, so it becomes a reliable engine for sustainable business growth.

From defining purpose to leading people through uncertainty to building companies that align performance with humanity, this episode offers refreshing clarity for founders navigating today's changing landscape. In this episode you will learn:

—How to stay people first when the numbers say cut

—Why perpetual optimism can be a serious leadership tool

—How to turn uncertainty into intentional, present focused action

—A live example of shaping a founder's personal purpose in real time

If you are a founder, executive or purpose driven leader who wants to grow without losing yourself or your people, this conversation will leave you centered, energized and ready to move forward with clarity.

Season 4 continues with stories that put humanity, purpose, and impact at the center of leadership. Connect with Munir: / munirhaddad

Learn more about PurposeFused: https://www.purposefused.com/

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