Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Ringmaster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ringmaster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Feeding Sales: Strategy That Starts with Solving ft Ashleigh Norton - Connect to Market - Episode #2

33:44
 
Share
 

Manage episode 492356771 series 3673689
Content provided by Ringmaster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ringmaster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can ethical AI and authentic storytelling elevate your marketing strategy?

In this episode of Connect to Market, host Casey Cheshire sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space.

Ashleigh dives into what it takes to truly connect with an audience on platforms like LinkedIn, why storytelling is at the heart of effective communication, and how marketers can embrace AI without losing their ethical compass. She explores the delicate balance between automation and personal touch, and how time management can make or break modern marketing strategies. Ashleigh also discusses the value of building strong professional relationships, supporting sales through thoughtful strategy, and taking a problem-solving approach to marketing rather than simply pushing products.

In this episode, we cover:

  • The power of storytelling to engage and connect with audiences
  • Balancing manual and automated networking for authentic relationships
  • Ethical considerations when using AI in marketing
  • How solving real problems drives better marketing and supports sales teams

If you’re navigating the intersection of AI, marketing, and automotive innovation, Ashleigh’s insights offer real-world strategies to help you build meaningful connections and grow with purpose.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Ashleigh:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

  continue reading

7 episodes

Artwork
iconShare
 
Manage episode 492356771 series 3673689
Content provided by Ringmaster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ringmaster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can ethical AI and authentic storytelling elevate your marketing strategy?

In this episode of Connect to Market, host Casey Cheshire sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space.

Ashleigh dives into what it takes to truly connect with an audience on platforms like LinkedIn, why storytelling is at the heart of effective communication, and how marketers can embrace AI without losing their ethical compass. She explores the delicate balance between automation and personal touch, and how time management can make or break modern marketing strategies. Ashleigh also discusses the value of building strong professional relationships, supporting sales through thoughtful strategy, and taking a problem-solving approach to marketing rather than simply pushing products.

In this episode, we cover:

  • The power of storytelling to engage and connect with audiences
  • Balancing manual and automated networking for authentic relationships
  • Ethical considerations when using AI in marketing
  • How solving real problems drives better marketing and supports sales teams

If you’re navigating the intersection of AI, marketing, and automotive innovation, Ashleigh’s insights offer real-world strategies to help you build meaningful connections and grow with purpose.

🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.

Connect with Ashleigh:

Ways to Tune In:

Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

  continue reading

7 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play