In the second episode of Connect the Dots, a web tech talk show by Dots Fusion, Mike Annett, co-chair of the Martech Council for the Canadian Marketing Association, joins as a guest. Mike shares insights from his 23-year journey in the Martech space, emphasizing the importance of bridging IT and marketing to drive business success. The discussion centers on contemporary technologies like Gen AI and its integration into marketing technology stacks, highlighting both opportunities and challenges. Despite the accelerated pace of innovation, the panel underscores the necessity of aligning technology with sound strategy to achieve meaningful results.