What if your brand could feel really good and attract the right clients? Most people think branding starts with logos, colors, or websites, but that’s just the surface. In this episode, I’m breaking down the five core steps that every business needs to build a brand that feels aligned, stands out, and actually drives sales.

With over 13 years of experience working with businesses from solo entrepreneurs to Fortune 500 companies, I’ve seen these same steps transform brands at every stage. And I’ll be walking you through them in this episode.

Questions Answered in This Episode:

• Why is brand more internal than external?
• What role do customer insights play in shaping your brand?
• What’s the difference between positioning and a tagline?
• How does messaging become easier once positioning is clear?
• Why should design always come last?

Ready to Finally Feel Confident in Your Brand?

If your brand feels scattered, inconsistent, or just “not you,” The Brand Edit is where it all comes together. Starting October 8th, I’ll guide you step-by-step through these 5 proven stages—identity, customer insights, positioning, messaging, and design—so you walk away with a brand that not only looks good, but actually attracts clients.

Only 10 spots are available to keep this intimate and high-impact. Secure your spot here: https://www.samanthafackler.com/brand-edit

👉 Samantha shares 3 quick tips weekly in her 1-minute newsletter—straight from the messy, magical middle of entrepreneurship. Get the weekly scoop here.

Connect with Samantha:

• Join the FREE Headquarters community for women entrepreneurs here
• DM her on Instagram at @samantha.fackler to share your takeaways
• Visit samanthafackler.com for more info about coaching and resources
• Subscribe on YouTube: @confessions-samantha-fackler