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Laura Cole, founder of HopesConsult and former co-founder of award-winning Lotus People, pulls back the curtain on recruitment business development in this captivating conversation. Having cut her teeth during the Global Financial Crisis in London's banking sector before building her own successful ventures in Australia, Laura shares battle-tested strategies that actually work in today's market.
You'll discover why "research and prep is still BD" and how to weave prospecting naturally into your day rather than treating it as a dreaded separate activity. Laura reveals her framework for handling even the toughest client objections and explains why the most effective discovery calls focus on uncovering what clients don't like about their current recruitment process.
Perhaps most valuable is Laura's passionate take on fee negotiation—a must-listen for any recruiter who's ever felt pressured to discount. "I just wish every recruiter would just say no, and then we wouldn't end up in this situation," she explains, offering practical advice for maintaining your rates while still winning business.
Whether you're a seasoned consultant looking to sharpen your approach or new to recruitment and building your foundation, this episode delivers immediately applicable strategies to elevate your business development game.
Connect with Laura on LinkedIn to continue the conversation and access more of her recruitment insights.

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