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How do you build Australia's fastest growing manufacturing and logistics recruitment agency from scratch in just two years? Sam Hope and Jory Humphreys the dynamic duo behind H People, reveal their remarkable journey from startup hustlers to recruitment powerhouse.
The secret to their meteoric rise? Relentless outbound activity. When launching their blue-collar temp agency, Sam and Jory weren't waiting for AI to generate leads—they were grinding through 50-100 cold calls daily. Their disciplined approach to "market mapping" specific geographic territories created a systematic blueprint that they've successfully replicated across multiple locations.
"Activity breeds activity" isn't just a catchphrase for these recruitment entrepreneurs; it's the foundation of their business model. Their consultants target 30 connected BD calls daily while implementing the ingenious "five up, five down" door-knocking strategy that turns single client meetings into multiple business development opportunities.
What sets H People apart from competitors isn't just their hustle—it's their strategic focus. Rather than promising unrealistic outcomes or compromising on margins, they've built enduring client relationships through honest communication and consistent delivery. Their integration of offshore resources with Australian consultants has created a powerful operational model that frees up 30-40 hours weekly for revenue-generating activities.
Whether you're launching your own recruitment venture or looking to supercharge your existing desk, this episode delivers actionable insights on geographic targeting, maintaining margins, relationship management, and building a sustainable recruitment business. Connect with Sam and Jory on LinkedIn to continue the conversation and learn how consistent activity can transform your recruitment results.

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