Feeling Called to More, But Unsure How to Be Seen and Heard?

If you’ve ever wondered how to build a personal brand without chasing followers or faking who you are, this episode of Competitive Edge is your roadmap. Brian Covey sits down with AJ Vaden, co-founder of Brand Builders Group and co-author of Wealthy and Well Known, to unpack how real influence begins with authenticity, purpose, and serving the right people.

Whether you’re building a business, launching a new chapter, or simply looking to show up more fully in your life, this conversation will help you understand why being “well known” by the right people matters more than being popular.

Grab your copy of AJ and Rory Vaden’s new book, Wealthy and Well Known, and start building a brand that’s aligned with who you are: wealthyandwellknown.com