David Durand is a visionary coach and author behind "B.E.T. On It: A Psychological Approach to Coaching Gen Z and Beyond." David brings a unique blend of experience, insight, and skills to working with athletes, coaches, and teams through his business, Real Development LLC. With a background in coaching, strength and conditioning, and psychology, he is dedicated to helping athletes reach their full potential physically, mentally, and personally. Drawing on his own experiences as a member of Gen Z and working with countless youth and adolescents, David offers a fresh perspective on the modern challenges facing today's athletes. He believes that a holistic approach that considers the nervous systems of athletes can improve their performance and, more importantly, their mental health and well-being.