We just witnessed the fastest-selling non-fiction book launch in world history…

And it was thanks to a strong community.

Today Kristina and Ben are breaking down the book launch that’s got everyone in the business world talking – Alex Hormozi’s ‘$100M Money Models’ book launch.

This is more than a book launch, it is a masterclass on how to deliver massive value, build unshakable trust, and create movements instead of just making sales.

Tune in to hear about:

• Our take on the viral “200 book buy-in” model.
• The value of “build in the light” launches.
• Leveraging Q&As and community participation in launches.
• Structuring irresistible (but simple) offers.

Alex Hormozi didn’t just sell books, he built a movement. And we’re unpacking what that means for the rest of us.

We hope this episode fuels you to think about your own offers differently and how you can translate these strategies into your next launch—whether you’re selling a $30 book or a $3,000 program.

Mentioned in Episode:
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Building In The Light
$100M Money Models: How To Make Money

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