From ICO lessons and a DeFi hack recovery to leading growth at EtherFi, Slater Heil shares how EtherFi’s on-chain cards aim to outcompete banks. We dig into borrow-as-you-swipe, instant cashback, Visa acceptance, Apple/Google wallet support, global availability, and the surprising travel perks crypto folks are raving about.

We also cover the business side: interchange economics, staking performance fees, profitability, scaling pains (including a sudden 10× user surge), and why privacy + UX parity with TradFi are the next battlegrounds. If you’re building in Web3 or just want your money to be more useful this one’s packed with signal.

⌛ Timestamps:

00:00 Episode trailer

00:48 Show & guest introduction

01:50 Early life & career

05:29 His previous experience at Blueberry

08:20 Hobbies & interests

10:05 EtherFi's founding story

16:34 Product demo

21:53 How users can obtain their EtherFi cards

25:44 Different tiers of EtherFi cards

27:45 Simple model of how EtherFi cards function

31:27 EtherFi's business model

36:00 How Web3 can unlock operational efficiency

37:00 Challenges facing the EtherFi team

39:34 How crypto cards will evolve in the future

43:26 Advice for people who want to enter Web3

45:30 Where to follow Slater & EtherFi

47:33 Episode outro and next episode preview

Follow Slater & EtherFi:

EtherFi Website: https://www.ether.fi/

EtherFi Twitter/X: https://x.com/ether_fi

Slater's Twitter/X: https://x.com/SlaterHeil

Sign up for an EtherFi card and get some sign-up bonus points: https://www.ether.fi/app/cash/referral?ref_code=cbc56f16

Our social media:

Crypto card guide: cryptocardguide.com

Twitter/X: x.com/ColorsofWeb3pod

LinkedIn: linkedin.com/company/colors-of-web3-entrepreneurship

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