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Disrupting the Freezer Aisle: Dr. Bombay Ice Cream

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Manage episode 498424793 series 1265537
Content provided by HBR Presents / Brian Kenny. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HBR Presents / Brian Kenny or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When Happi Co. CEO Sam Rockwell partnered with Snoop Dogg and his son, Cordell Broadus, to launch Dr. Bombay Ice Cream, the team set out to disrupt a stagnant market with innovative flavors and culturally resonant branding. By combining Happi Co.’s operational expertise with Snoop Dogg’s global influence, the brand quickly secured placement in 80% of U.S. national grocery retailers and projected $20 million in first-year sales.

Now, as Rockwell considers strategic next steps for marketing, fundraising, and diversification into new markets, he must also navigate the complexities of a creator-led brand. That includes balancing roles and responsibilities while keeping the company nimble and culturally relevant to reach its goals.

Rockwell and Harvard Business School professor Bill Kerr join host Brian Kenny to discuss Kerr’s HBS case “Dr. Bombay Ice Cream,” which explores the creation, growth, and strategic decisions behind a lifestyle brand fueled by bold ideas and storytelling.

  continue reading

268 episodes

Artwork
iconShare
 
Manage episode 498424793 series 1265537
Content provided by HBR Presents / Brian Kenny. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HBR Presents / Brian Kenny or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When Happi Co. CEO Sam Rockwell partnered with Snoop Dogg and his son, Cordell Broadus, to launch Dr. Bombay Ice Cream, the team set out to disrupt a stagnant market with innovative flavors and culturally resonant branding. By combining Happi Co.’s operational expertise with Snoop Dogg’s global influence, the brand quickly secured placement in 80% of U.S. national grocery retailers and projected $20 million in first-year sales.

Now, as Rockwell considers strategic next steps for marketing, fundraising, and diversification into new markets, he must also navigate the complexities of a creator-led brand. That includes balancing roles and responsibilities while keeping the company nimble and culturally relevant to reach its goals.

Rockwell and Harvard Business School professor Bill Kerr join host Brian Kenny to discuss Kerr’s HBS case “Dr. Bombay Ice Cream,” which explores the creation, growth, and strategic decisions behind a lifestyle brand fueled by bold ideas and storytelling.

  continue reading

268 episodes

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