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Burn the Ships: Bankruptcy, Comebacks & Building LeadHackers ft. Alex Machuca
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In this episode of Coffeez for Closers, we sit down with Alex Machuca—founder of LeadHackers, branding advisor, and proof that true builders never stop building.
From scaling a startup to $500K/month… to bankruptcy… to calling every single customer and rebuilding trust from scratch—Alex’s story is a masterclass in grit, integrity, and relentlessness.
We talk about:
• Losing it all—and why he owned it anyway
• Rebuilding from $2,000 and a $2K course
• Working 18-hour days and loving every second
• Imposter syndrome in the big leagues
• Why delegation saved his business
• Lead gen, brand building, and being a first-time father
One of the rawest, realest convos yet—with a builder who refuses to quit.
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