In this follow-up episode, Tom Krol shares the real business rules and lessons that took him from being broke and fired to building and selling multiple seven-figure companies.

If Part One focused on mindset and rock-bottom moments, Part Two is all about the playbook. Tom breaks down his 10 non-negotiable business rules, the marketing framework that works in any market, and the simple weekly financial practice that most entrepreneurs ignore but can change everything.

He also opens up about failed partnerships, scaling challenges, painful mistakes, and why real success is more about harmony than chasing revenue.

You’ll Learn How To:

• Run your business with 10 proven rules that actually work
• Avoid bad partnerships and filter the right feedback
• Build a marketing system that’s consistent and scalable
• Track your net worth weekly and why it matters more than cash flow

What You’ll Learn in This Episode:

• (01:25) Tom’s 10 rules of business, starting with “Revenue first, always”
• (02:13) Rule #2: Stop comparing yourself
• (02:36) Rule #3: Never stop doing what works
• (02:55) Rule #4: Why 50/50 partnerships almost always fail
• (04:00) The five people you should actually take feedback from
• (05:31) Why every new venture needs at least one person full-time
• (06:08) The 8-pages-a-day reading rule that separates top performers
• (06:47) A simple framework for marketing: get attention, keep attention, convert attention
• (07:52) Why marketing has to run daily, even on holidays
• (08:51) Response time rules: How 24 hours can cut conversions in half
• (10:12) The importance of tracking your net worth weekly
• (13:02) The danger of looking “fancy” while secretly broke
• (17:16) Handling failure, pressure, and finding your personal “red line”
• (18:08) The payroll mistake that caused a healthcare crisis for his team
• (27:24) Tom’s first book, The Greatest Business, and his new one, The Generous Expert
• (29:52) Why podcasting is one of the best ways to build influence
• (31:18) Tom’s view on legacy: why he wants no eulogy and no memory games
• (33:48) Why his stepbrother, Todd Toback, remains his biggest mentor
• (37:49) Selling a golf cart to pay for his first marketing push
• (38:41) His next big personal adventure: getting serious about fitness

Who This Episode Is For:

• Entrepreneurs looking for practical business rules that work in real life
• Coaches and consultants who want scalable systems
• Business owners who are struggling with consistent marketing
• Anyone who wants to define success beyond just money

Why You Should Listen:

Tom doesn’t hold back. He shares the exact rules, rituals, and stories that built his wealth, as well as the costly mistakes he learned from. If you want a clear, no-fluff roadmap for building and keeping success, this episode is packed with lessons you can apply right away.

Connect with Owen and Ted:

• Owen Instagram: @odawg2424
• Ted's Website: https://linktr.ee/tedkaasch
• YouTube: REIA Radio

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.