Do you think live events are outdated? Think again.

In this episode, Tom Krol and Darren Bentley sit down with Jay Conner, the king of six-figure live events, to break down how he consistently closes $300K–$400K in just three days, without paid ads, massive teams, or complicated funnels.

Whether you are brand new to live events or looking to scale an existing one, Jay delivers the exact blueprint, from filling the room to creating a buying atmosphere that converts without pressure. If you have been struggling to close clients or want a cash-generating machine that builds real connections, this episode is a must-listen.

You'll Learn How To:

• Fill live events with qualified buyers—without running ads
• Use affiliates, podcasts, and VIP upgrades to fill in seats
• Create a warm, conversion-driven culture from the moment attendees walk-in
• Offer high-ticket coaching programs
• Build unforgettable experiences that make people thank you for selling to them

What You'll Learn in This Episode:

• (02:18) Pre-qualifying attendees in live events
• (03:38) Why do live events still work so well in today's digital age?
• (04:42) How Jay pulls $300K–$400K in three days consistently
• (06:33) Why affiliates are the secret to qualified room-filling
• (09:38) Getting conversions from the qualified leads that are in the audience
• (10:45) Podcasting as a major lead gen channel
• (13:56) One big mistake people make when promoting live events
• (16:16) VIP upgrades and why every event must have them
• (19:08) How to convert six figures plus at these events
• (22:21) The secret weapon: members of the welcoming committee
• (24:50) How to drive VIP upgrades after they walk in the door
• (29:05) What makes this coaching event feel different from all others
• (33:12) Panels, property walkthroughs, and private lenders on stage
• (35:31) VIP experience: receptions, premium food, and exclusivity
• (39:22) Be careful what you give your attendees in print
• (43:29) Group coaching lunches as the first mini-conversion moment

Who This Episode is For:

• Coaches and course creators who want a high-converting sales model
• Real estate or financial educators looking to monetize in-person events
• Entrepreneurs are tired of funnels that don’t convert or ads that burn cash
• Anyone interested in launching a 1-day or 3-day live experience

Why You Should Listen:

Jay has been doing this for 14 years and has mastered the art of running live events that not only inspire but also convert. It’s the step-by-step system used to generate real, repeatable revenue with a small room of the right people. If you want to build intimacy, trust, and high-ticket buyers in just a weekend, this episode is your game plan.

Connect with Jay Conner:

• Website: https://www.jayconner.com/
• LinkedIn: https://www.linkedin.com/in/privatemoneyauthority
• Facebook: https://www.facebook.com/jay.conner.marketing/

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.