Thinking about writing a book to build your brand or scale your coaching business, but are overwhelmed with where to start? In this powerful episode, Tom sits down with USA Today and Wall Street Journal bestselling author Shanda Trofe, founder of Transcendent Publishing and the strategist behind over 700 #1 bestselling books.

Shanda breaks down the exact process behind writing a nonfiction book that sells your coaching, consulting, or course programs. Whether you are a first-time author or have written a book that didn’t convert, this episode is packed with practical, proven strategies to help you get results.

You'll Learn How To:

• Structure your book to hook readers from page one
• Use storytelling to build deep trust with your audience
• Turn a book into a lead-generating machine
• Avoid common mistakes that keep books from selling
• Launch a book the right way to hit bestseller status

What You'll Learn in This Episode:

• (04:17) How did Shanda get started working with coaches and course creators
• (06:28) The emotional connection every powerful book needs
• (08:06) How to use your origin story to create trust
• (12:32) Creating a story to hook your readers and pull them in
• (14:02) Give away as much value as possible
• (17:10) How long your book should be (and why it matters)
• (18:39) Hardcover vs. paperback and how to use them strategically
• (22:35) Things to do upon entering the editing process
• (27:20) The art of formatting
• (29:43) How to do a book launch?
• (31:11) Compiling a review team
• (34:15) What would my ideal reader be putting into the Amazon search bar?
• (42:28) The writing sprint trick to unlock creativity fast

Who This Episode is For:

• Coaches, consultants, and course creators are ready to grow their authority
• First-time authors unsure where to start
• Entrepreneurs with a message and a mission but no writing roadmap
• Anyone who has written a book but didn’t see real business results

Why You Should Listen:

If you are serious about using your book to build your brand, attract your ideal clients, and create an asset that brings in leads forever — this is the blueprint. Shanda pulls back the curtain on what it takes to write, publish, and launch a book that moves the needle in your business.

Follow Shanda here:

• Website: https://www.transcendentpublishing.com/

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.