Live events are dying. Show rates are down across the board, and people just aren't showing up. When they do show up, they are just not buying... except for one person who’s quietly filling rooms, keeping a 95% show rate, and converting 49% of attendees into a $40,000 mentoring program every single month.

In this episode, Isabelle Guarino breaks down the exact system behind those numbers. She shared how she fills her events, delivers an experience that keeps people engaged, and why her approach works even as live events across the industry decline.

This is Part 1 of a two-part series. Today, you’ll learn why people don’t show up, how to fix it, and what Isabelle does differently from everyone else.

You’ll Learn How To

• Attract buying-ready leads by focusing heavily on awareness
• Build real human connections instead of over-automating
• Increase show rates using Isabelle’s 3-3-3 confirmation method
• Use pre-education, personal touchpoints, and environment design to boost conversions

What You’ll Learn in This Episode

• (03:22) Isabelle shares her company’s motto: “How can I make it work?”
• (03:45) The background of Residential Assisted Living Academy and why people attend
• (07:39) Their full funnel structure and why awareness cannot be automated
• (08:25) Authenticity beats repurposed content
• (09:19) Their two core products and the high-ticket path after
• (10:56) Value first offers that educate and create the lead, and want to come back for more
• (12:39) Human connection separates you from other coaching programs
• (12:58) Moving prospects through the funnel with freebies
• (14:33) The roles, quotas, and revenue responsibility of each department
• (16:05) Why “spreading the eggs” matters
• (17:59) The 3-3-3 method: three calls, three texts, three emails
• (18:40) How to humanize confirmations using voice notes and video
• (20:25) Buyers are more educated nowadays
• (22:00) Emotional connection and addressing fear during uncertain times
• (22:53) Tracking pre-education, hotel bookings, confirmations, and more
• (23:30) How their rescheduling fee increases commitment
• (25:11) Picking a hotel with no distractions to keep focus on the event
• (26:20) Day 1: Overwhelm them with value and plant seeds for coaching
• (27:35) Day 2: Proof of concept, success banners, video tours
• (28:09) The psychology behind overwhelming and empowering attendees
• (29:20) The no-pressure pitch works
• (30:30) Day 3: Celebration, recognition, and awards

Who This Episode Is For

• Coaches and consultants who want stronger event show rates
• Business owners who run workshops or bootcamps
• Entrepreneurs who want to convert audiences into high-ticket buyers
• Anyone who wants to build a real connection instead of relying on automation

Why You Should Listen

Most coaches treat live events like a gamble. Isabelle treats them like a machine, and her results prove it works. If you want to learn how to fill a room, keep people engaged, and convert your attendees into clients, this episode is for you!

Connect with Isabelle Guarino:

• Website: https://residentialassistedlivingacademy.com/
• LinkedIn: https://www.linkedin.com/in/isabelle-guarino/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com