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🎙 Episode Summary
In this episode of the Real Estate Roadmap Podcast, Chris Cusimano sits down with real estate veteran Ryan Smith, who shares his innovative take on geo farming—one that goes far beyond postcards and cold outreach.

With 17 years of experience, Ryan walks us through his evolution from traditional farming to a system that puts community first. He introduces his CPR Framework—Community, Positioning, Relationships—a powerful approach for agents looking to generate leads, create meaningful connections, and become trusted local experts.

From neighborhood home price reports to local business interviews, Ryan’s strategies have earned him a 21x return on investment, proving that when done right, farming isn’t about chasing—it's about attracting.

Key Takeaways

• 🏘️ Ryan has 17 years in the industry and rebuilt his farming strategy from the ground up.
• 🔄 Traditional farming methods weren’t working—relationship-building changed everything.
• 📊 A simple neighborhood home price report became a high-engagement lead tool.
• 🤝 Local business interviews are powerful for building trust and increasing visibility.
• 💡 The CPR Framework (Community, Positioning, Relationships) is the foundation of Ryan’s strategy.
• 📈 His methods produced a 21x ROI from targeted, consistent farming efforts.
• 📬 Door knocking and layering strategies can be done without being pushy or salesy.
• ⏳ Long-term commitment and consistency are non-negotiables for success.
• 🔁 Most agents quit too early—persistence pays off in real estate farming.
• 📹 Content that resonates with your community creates stronger local positioning.

Sound Bites

🎤 "We tracked it. I spent about $12,000."
🎤 "Local business interviews are phenomenal."
🎤 "We can become that community ambassador."
🎤 "This allows you to really stand out."
🎤 "You can't just start and then stop."
🎤 "Most agents just do one strategy."
🎤 "Stick with it and learn from others."

Chapters

00:00 Introduction to Ryan Smith and His Journey
02:47 The Evolution of Farming Strategies
05:57 Innovative Approaches to Geo Farming
09:00 Building Community Connections
11:57 Leveraging Local Businesses for Growth
15:07 The CPR Framework: Community, Positioning, Relationships
18:04 Creating Valuable Content for Engagement
24:18 Building Business Relationships
27:58 The Importance of Commitment in Real Estate
30:41 Effective Lead Generation Strategies
34:59 The Role of Consistency in Success
37:24 Leveraging Community and Collaboration

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➡️ What part of Ryan’s strategy are you excited to try first? Drop your thoughts in the comments!

#GeoFarming #RealEstateFarming #CommunityMarketing #CPRFramework #LocalBusinessMarketing #LeadGeneration #RealEstatePodcast #HomesByCusi

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