In this episode, Kat kicks off her summer series, “Back to the Basics,” by diving into a foundational principle from her "Evolve Your Coaching Business" course—the 75/25 rule. She shares how this simple mindset shift can help coaches stay empowered, take ownership, and stay out of victim mode when building their businesses. Drawing inspiration from music and personal stories, Kat weaves together coaching insight, business strategy, and soulful encouragement.
She also explores how to prepare for opportunities, cultivate meaningful connections, and create a rhythm in your coaching business that is spacious and sustainable. Whether you’re just starting out or recalibrating your efforts, this episode invites you to slow down, reflect, and return to the practices that truly move the needle—on your terms.
Key Takeaways:

• The 75/25 Rule: 75% of your effort fuels your business; the other 25% comes from outside support.
• Don't rely on the “man from the magazine”—external recognition won't sustain your business alone.
• Preparation meets opportunity: be ready before the visibility moment arrives.
• Always be creating your own opportunities rather than waiting for them.
• Practice personal-touch marketing by reaching out to individuals and organizations.
• Use a win-win approach—offer value when seeking promotional partnerships.
• Cultivate long-game relationships that can yield future business.
• Build a rhythm that includes marketing, delivery, creativity, and rest.
• Slow, spacious business-building creates deeper, more present connections.
• Take regular vacations to recharge your personal and professional energy.

Resources Mentioned in This Episode:
Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/
Learn more about Soul Driven Success courses and programs -- email [email protected]
Upcoming workshop "Coaching with Confidence" on Monday, July 28. More info in the free Soul Driven Success community for coaches.
Website: https://souldrivensuccess.com/
LinkedIn: https://www.linkedin.com/in/kat-knecht/
Facebook: https://www.facebook.com/SoulDrivenSuccess

Kat's book: Evolve Your Coaching Business
Get the full show notes and more information here: https://souldrivensuccess.com/podcast/
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