How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl

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Originally sold by Fix Dessert Chocolatier in 2022, Dubai Chocolate bars have exploded in popularity. Their scarcity has fueled black markets and price gouging on resale marketplaces like eBay. Now, companies like Lindt, Walmart, Costco, Shake Shack, Crumbl and Trader Joe’s are capitalizing on the trend with their own spinoffs and dupes. As consumers seek out more mediterranean flavors, the chocolate-pistachio combination is one that could be here to stay. But there are some challenges ahead. Watch the video to learn more. Chapters: 0:00 Introduction 1:25 Chapter 1. An Unexpected invention 2:40 Chapter 2. Capitalizing on a trend 5:17 Chapter 3. The rise of Mediterranean flavors 6:16 Chapter 4. Staying power? Produced and Shot by: Natalie Rice Edited by: Nic Golden Henry Additional Camera: Ryan Baker, Tasia Jensen Senior Managing Producing: Tala Hadavi Additional Sources: Administrative Committee for Pistachios, IBISWorld Additional Footage: Getty Images, Crumbl, Shake Shack, Lindt Switzerland. FIX Dessert Chocolatier, TODAY, KSEE » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to boost your confidence, income and career success? Take one of Smarter by CNBC Make It’s expert-led online courses. Use coupon code MEMORIAL for a discount of 30% off the regular course prices (plus tax). Offer valid May 19, 2025, through June 2, 2025. Terms apply. https://cnb.cx/4k2Cf7b Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl

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