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Leading the Marketing Efforts at Harvard Business School, with Brian Kenny, Chief Marketing and Communications Officer
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Manage episode 338007323 series 2940217
When not fronting the rock band Cramer Hill, Brian Kenny, Harvard Business School’s first Chief Marketing and Communications Officer, has global oversight of branding, marketing, and media relations of the MBA program, executive education, Harvard Business School Online, and HBS Publishing.
In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Brian shares how he established marketing strategy - from scratch - at HBS, and how that was shaped by the pandemic.
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