Marketers are hearing a lot about AI.

But what does it actually change in the way teams work, make decisions, and connect with customers?

In this conversation, Archana Dhankar (AI in Marketing Leader) draws on two decades of B2B marketing experience to argue that AI isn’t just another tool.

It’s forcing a rethink of how marketing is structured.

From smarter customer research to cross-team alignment, she explains why execution and soft skills are now as important as technical knowledge.

This episode is all about the practical signals that show when a team is ready for AI, and the human skills that make adoption succeed.

In this episode:

→ How AI is changing customer research and ICPs

→ Why specialists gain more from AI than generalists

→ The role of soft skills in successful adoption

→ Signs your team is ready to bring AI into strategy