In this refreshingly honest episode of CMO Chapters, Lucy Bolan sits down with Liam Loan-Lack, Chief Commercial & Strategy Officer at Match and Wood. From his beginnings as an intellectual property lawyer in the UK to leading major marketing teams in Australia, Liam shares his non-linear journey into marketing and what it really takes to grow as a leader.

Liam discusses emotional intelligence, agency vs client-side experience, personal branding, and why the future of marketing may look very different from what we know today. A must-listen for ambitious marketers ready to break the mould and lead with empathy.

What You’ll Learn in This Episode:

• Why emotional intelligence is a marketer’s most powerful asset.
• How to build a personal brand without the props.
• The upsides (and downsides) of starting your career in agency land.
• What it really means to leave a legacy—and how to start building one now.
• Leadership lessons that go beyond job titles and team size.
• How to challenge outdated career narratives and redefine success.
• Why simplicity is underrated, and how to communicate for real impact.

• Obliquity by John Kay – Why the best outcomes are often achieved indirectly.
• The Marketing Academy – A leadership journey that changed Liam’s perspective.
• Emotional Intelligence in Leadership – A recurring theme in this episode.

• Follow Liam Loan-Lack on LinkedIn: Liam Loan-Lack

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent || CMO Chapters Podcast

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: [email protected]