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180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]
Manage episode 498419805 series 2997447
What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer.
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Find it Quickly:
Creating week to week with no plan (2:21)
Not aligning your content with your goals (3:36)
Not creating an intentional funnel (5:49)
Aligning your podcast with your services and offers (8:30)
Be strategic in your repurposing (9:13)
Making your podcast live within your automations (10:43)
Your podcast isn’t your product, it’s your sales tool (12:39)
From content creator to strategic marketer (13:30)
You don’t need more content, you need a smarter strategy (18:02)
Mentioned In This Episode:
The Podcast Growth Program: gaffincreative.com/growth
Mic Check Society: gaffincreative.com/mcs
Instagram: instagram.com/hayleegaffin
Review the Transcript: https://share.descript.com/view/sylxz54avbW
Hosted on Acast. See acast.com/privacy for more information.
201 episodes
180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]
Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters
Manage episode 498419805 series 2997447
What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer.
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Find it Quickly:
Creating week to week with no plan (2:21)
Not aligning your content with your goals (3:36)
Not creating an intentional funnel (5:49)
Aligning your podcast with your services and offers (8:30)
Be strategic in your repurposing (9:13)
Making your podcast live within your automations (10:43)
Your podcast isn’t your product, it’s your sales tool (12:39)
From content creator to strategic marketer (13:30)
You don’t need more content, you need a smarter strategy (18:02)
Mentioned In This Episode:
The Podcast Growth Program: gaffincreative.com/growth
Mic Check Society: gaffincreative.com/mcs
Instagram: instagram.com/hayleegaffin
Review the Transcript: https://share.descript.com/view/sylxz54avbW
Hosted on Acast. See acast.com/privacy for more information.
201 episodes
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