In this episode, Shamus Madan speaks with Dori Yona about his entrepreneurial journey, from his early ventures to the founding of Ernie. They discuss the challenges of shutting down a company, leading to the creation of Simple Closure, a solution that simplifies this process. Yona shares insights on customer acquisition, growth, and securing venture capital for Simple Closure.

Dori Yona is the co-founder and CEO of SimpleClosure, a startup that automates the process of shutting down a company. He is also a former co-founder and COO of Earny, a consumer fintech app that was acquired in 2021. In this episode, I sit down with Dori to learn about his entrepreneurial journey, the challenges and opportunities of the business closure industry, and how he raised $1.5 million in pre-seed funding in less than 24 hours without a pitch deck.

Twitter of Host (Shamus Madan): @mbitpodcast

Twitter of Guest (Dori Yona): @doriyona

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Learn more about Simple Closure here: https://simpleclosure.com/

(0:00) Introduction and guest introduction: Dori Yona (3:32) Dori's first experiences with entrepreneurship and early ventures (7:30) Founding of Ernie, a startup company, and its business model (14:30) Raising venture capital for Ernie and the shutdown of HashNAP (20:50) The challenges and complexity of shutting down a company (24:27) The inception of Simple Closure and its role in streamlining the shutdown process (29:00) Customer acquisition, growth, and venture capital funding for Simple Closure (34:49) Final thoughts, where to find more about Simple Closure, and advice for entrepreneurs