The key to ongoing success in healthcare, now and especially in the future, is the ability to deliver customized customer-centric service. While having some organizational ‘boilerplate’ policies/structure in place for general guidance is fine as a starting point, in order to truly institute ‘culture change’, we must rise to the next level and develop the flexibility to enable the adaptation of these baseline structures into customizable products/processes that can be molded to each individual’s needs while still being tied to successful revenue generation. Check out Clint’s ideas on ways to make this happen in your organization.