Today, Clint chats with Rick Marshall, Executive Vice President of the Christian Care Communities while working with their organization in Kentucky. Together, they discuss the various forces that are currently at work helping to shape the organization such as legislative changes affecting healthcare, community involvement initiatives, facility updates (they just celebrated their organization’s 125th anniversary in 2009) and more. Of prime importance is the need to drive continual improvements in the pursuit of customer-service excellence while also seeking out new revenue streams to help keep the organization financially healthy and to further foster growth opportunities. Enjoy!