In this exciting episode of Clicks and Breaks, host Ken Cox sits down for an engaging conversation with Mike Swenson, a leading expert from crisistrack.com, to delve into the fascinating and essential art of crisis management. Throughout the episode, Mike shares his remarkable journey, detailing his evolution from an aspiring broadcast journalist with big dreams to a seasoned public relations expert with a wealth of knowledge and experience. He offers invaluable insights into the critical importance of building resilience in business and how it can make all the difference when facing unexpected challenges.

In this episode, Ken Cox interviews Mike Swenson from crisistrack.com about crisis management and strategic communication. Mike shares his journey from a broadcast journalist to a PR expert, discussing the importance of crisis planning and how businesses can prepare for unexpected challenges. The conversation covers the five essential steps to effective crisis management and the role of strategic communication in safeguarding a brand's reputation.

Keywords

crisis management, strategic communication, PR, entrepreneurship, business resilience

Takeaways

Crisis planning should never wait, even for startups.
Effective crisis management involves five key steps.
Strategic communication is vital in safeguarding a brand's reputation.
Delegating crisis management roles is crucial for CEOs.
Cause marketing can be a powerful tool for businesses.
Understanding and owning your role is key to leadership.
Blunt honesty is essential in crisis communication.
Opportunities often arise from unexpected challenges.
Building a positive credibility savings account is important.
Every communication should have a strategy.
Title Options

Navigating Crises: Insights from Mike Swenson
Crisis Management Mastery with Mike Swenson
From Broadcast to Boardroom: Mike Swenson's Journey
Building Resilience: Crisis Planning for Entrepreneurs
The Power of Preparedness: Lessons from Crisis Track
Strategic Communication: Safeguarding Your Brand
Crisis Track: A Blueprint for Business Resilience
Mike Swenson on Crisis Management and PR
Turning Pitfalls into Opportunities with Mike Swenson
Crisis Planning Essentials for Entrepreneurs
Sound bites

Crisis planning should never wait.
Effective crisis management involves five steps.
Strategic communication safeguards your brand.
Delegating roles is crucial for CEOs.
Cause marketing is a powerful tool.
Own your role in leadership.
Blunt honesty is essential in crisis.
Opportunities arise from challenges.
Build a positive credibility account.
Every communication needs a strategy.
Chapters

00:00:00 Introduction to Crisis Management
00:03:00 Mike Swenson's Journey
00:09:00 Five Steps to Crisis Management
00:15:00 The Role of Strategic Communication
00:21:00 Cause Marketing and Business Resilience
00:27:00 Leadership and Delegation in Crisis
00:33:00 Conclusion and Key Takeaways