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VIRAL BRANDS & CREATIVE COLLABS — Starbucks, Dove x Crumbl, Dog Pack (Ep. 020)
Manage episode 519242814 series 3578796
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From a $300 Starbucks cup to talking dogs powered by AI — this week’s episode unpacks what happens when creativity, culture, and smart positioning collide.
What You’ll Learn:
- Why you are not your customer — and how that shift can 10x your offer strategy.
- The secret behind Starbucks’ ability to sell “premium” without premium ingredients.
- How brands like Dove and Crumbl use unexpected collabs to revive relevance and reach.
- The viral AI dog campaign that proves entertainment still converts.
Timestamps:
00:00- Introduction
04:52 – You Are Not Your Customer: Building Offers Beyond Your Own Preferences
08:45 – Starbucks’ $300 Bearista Cup: Scarcity, Positioning, and Premium Perception
13:10 – Cold Foam Economics: How Starbucks Rebranded Whipped Cream into a $2 Add-On
17:00 – Dove x Crumbl: Turning Cookies into Soap and Collabs into Cash
24:45 – Cutting Through Holiday Noise: Standing Out During Black Friday Chaos
33:00 – AI Dogs, Real Impact: How Dog Pack Used Humor + Honesty to Win 20M Downloads
References & Resources:
- Starbucks “Bearista” Holiday Cup
- Crumbl Cookies
- Dove
- Dog Pack App
- Black Friday Statistics (2024)
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