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SERIES STRATEGY: TikTok Hooks, K-Pop Star Power & Content that Converts (Ep. 004)
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Content series aren’t just a vibe — they’re a strategy. In this episode, we unpack why serialized content is outperforming static one-offs, how star quality trumps strategy when you're stuck in scroll-jail, and what K-Pop training camps and The Summer I Turned Pretty can teach you about building brand obsession.
If you’ve ever struggled with consistency, camera confidence, or content that actually drives sales — this one’s for you. Get clarity on what makes people follow, binge, and buy.
What You’ll Learn:
- Why series-style content creates bingeable, buildable personal brands
- How to magnetize an audience by leaning into “star quality” over perfection
- What’s working in content right now (spoiler: it’s not more batching)
- How Netflix shows and viral cafes are blueprinting the future of brand attention
Timestamps:
05:12 – Social media shifted niche success
10:01 – From Scotland to Substack: modern-day travel marketing
13:11 – 300-view TikToks = $$$ (yep, we said it)
20:45 – Attention vs. systems: which are you missing?
24:08 – Why content series convert
42:10 – “Star quality” and energy in digital business
57:02 – The Summer I Turned Pretty: emotional marketing 101
References & Resources:
- Substack
- TikTok
- Jimmy Fallon
- The Summer I Turned Pretty (Amazon Prime)
- KATSEYE
- Kajabi
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