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What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business.

What You’ll Learn:

• Why “more” customers, followers, or products might be killing your brand faster than you think
• The surprising story behind the bot-driven Cracker Barrel controversy — and what it means for online perception
• How grassroots marketing and in-person connection are outperforming viral posts and influencer deals
  
  

Timestamps:

00:00 – Introduction
02:30 – Halloween banter & book-to-brand storytelling lessons
09:00 – Subscriber story: how in-person events still outsell Amazon
11:30 – Pringles rebrand: why “Once You Pop, The Pop Don’t Stop” works for Gen Z
16:00 – Borrowing big-brand tactics for small business wins
23:00 – Cracker Barrel backlash: when bots shape public opinion
31:00 – The influencer bubble is bursting — here’s what’s next
41:00 – Instant Pot’s $500M fall: growth gone wrong
47:00 – “More” isn’t more — the profit leaks killing your business

References & Resources:

• Marissa Molson on Substack: https://substack.com/@marissamalson
• Cracker Barrel Outrage Driven in Part by Bots: https://www.wsj.com/business/the-cracker-barrel-logo-mess-c57d23e8?st
• Instant Pot Bankruptcy: https://www.theatlantic.com/technology/archive/2023/06/instant-pot-bankrupt-private-equity/674414/

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