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When Taylor and Travis broke the internet, brands couldn’t resist — but should they have? Plus: what “The Summer I Turned Pretty” teaches about episodic hype, and why AI still can’t kill your creativity.

What You’ll Learn:

• Why brands win (or lose) when they jump on cultural moments
• What “The Summer I Turned Pretty” nailed about community engagement and content pacing
• How AI shifts marketing jobs — and why your creativity still matters more than code

Timestamps:
05:45 – Taylor + Travis engagement: brand reactions and backlash
12:30 – Should every brand jump on viral trends?
18:15 – The Summer I Turned Pretty: Easter eggs, episodic release, and fan frenzy
22:40 – Competition marketing: Team Jeremiah vs. Team Conrad
27:15 – Why AI can’t replace creativity (yet)
32:45 – OpenAI’s $300K job post and what it signals for marketers

References & Resources:

• Taylor Swift
• Travis Kelce
• Jenny Han
• The Summer I Turned Pretty (Prime Video)
• Motion App
• OpenAI / ChatGPT

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