Brian W. and Adam B. unpack the basics of graphic design for trades and home services. This is not about pretty pictures. It is about clear branding that wins attention and turns into calls.

They walk through brand foundations you must lock in first. Logo variations. Color palette. Font pairings. Do and do not rules. Then they show you how to use real photos of your techs, how to shoot them so overlays fit, and when a simple text-first graphic beats a fancy layout. You will also hear why your image and your caption must tell the same story, how a second set of eyes saves campaigns, and why before and after visuals never stop working.

You will learn:

• What to include in a basic brand guide

• How to shoot field photos that work for ads and social

• When to use text-heavy graphics for offers

• Two questions that keep every graphic clear and on target

• Simple layouts that convert on Meta and in organic posts

Short, practical, and aligned with real life in the trades. Follow the show to get daily tips that respect your time and grow your business.