In this episode, Adam and Brian break down the good, the bad, and the ugly of real-time time tracking for service-based businesses. They share how tracking time accurately creates visibility, accountability, and better decisions about pricing, staffing, and profitability. The conversation digs into common challenges like team resistance, morale dips, and micromanagement fears, and how to roll out time tracking the right way—with trust and transparency. Whether you run a marketing agency or a home service company, this episode shows how to turn data into better leadership, smoother operations, and more sustainable growth.